Animation Reels
My highlight reel of the work created over the past several years while working in the Apple Design Group in Cupertino, CA. Including motion studies for Apple Watch, iPhone and iPad, and Mac.
Animation Intent
My animations were a valuable part of the design process. They were used as proof-of-concept motion studies to bring ideas and concepts to life, and to get approval of motion and interaction direction before moving forward with engineering. My task was to take flat screens and come up with creative transitions using 2D and 3D transformations to guide a person through the information presented.
In addition, my motion studies often included highly detailed instructions that software engineers could follow to produce final products that follow the animation intention as closely as possible. Working in close contact with the software engineers at an early stage in a project saved valuable time in the production schedule.
Contour watch face animations
The Contour Watch Face won several design awards, including D&AD Awards for Digital Design. It features beautiful custom-crafted typography that shows the hour by varying the thickness of the numerals around the dial. The animations were created to give the face a playful interactivity.
The crown rotation makes the numerals thickness grow sequentially around the dial in the direction of the spin. While tapping on the numeral creates a thickness bounce from that point in both directions around the dial. After the interaction has ended, the numerals ‘settle’ back into the current time configuration.
Breathe App
One of the first watch apps to get customer acclaim is the Breathe App. Working closely with Jony Ive, I created the animation that accompanied haptic feedback that let the wearer focus on their breathing as a way of reducing stress. The animation has a series of ‘petals’ that start with the amount of seconds chosen and reduce in number as times ticks down. The direction was to come up with a visual that was as ethereal as breathing.
Motion Graphics ReEL 2012
Animations produced while working in the Motion Graphics Group at Apple. Including sizzle reels for launch of iPad, iPhone, and iPod. Also including Back-to-School, and Holiday Loops that played on all devices in the Apple Retail Stores.
This reel also includes Genius Bar animations, and slide show designs that were included with iPhoto in the iLife suite.
3D models and animations were created and animated in Cinema 4D, and Adobe After Effects.
